Tuesday, August 24, 2010

Comprehensive Dallas Flat Fee MLS Programs

VIP Realty Platinum’s Flat Fee MLS Programs


Why pay 6%? - Save thousands in Real Estate Commissions


Paying 6% Commission Will NOT Sell Your Home Any Faster!


Our comprehensive DFW Flat Fee MLS programs works because there are typically two real estate agents involved in the sale of a house: the buyer's agent, who represents the buyer and the listing agent who represents the seller.


A seller would typically pays a 6% commission. A home is listed at $235,000 which is split evenly ($14,100), with the "listing agent" getting $7,050 and the "buyer agent" getting the other $7,050.


With our DFW Flat Fee MLS, Dallas Flat Fee MLS and Plano Flat Fee MLS Programs, instead of paying the "listing side" of the commission (typically 3% of the sales price of your home) you would only pay a nominal flat fee at the time of listing and you would pay the "buyer agent" fee of 3% ONLY IF a buyer’s agent finds a buyer for your home. If you find a buyer on your own, you pay 0% commission! VIP Realty Platinum will act as your listing agent, representing your interest, but we will not collect a listing commission at closing.


Why the DFW Flat Fee MLS Program Works


Realtor Marketing Myths


When most Realtors come to you to list your property, they will show you a great presentation telling you all about their wonderful "marketing plan" and how wonderful and great they are and how quickly they will sell your house. However, did you know that the majority of properties, approx. 80-90%, are sold by another MLS agent, and are NOT by the listing agent? If their marketing plan is so great, why doesn't the listing agent sell the listing themselves? Most agents know they won’t sell the property themselves so they let the MLS and buyer agents do all the work. With that in mind, why give your hard earned equity away to someone with only a sign, a couple of print ads and access to the MLS?


Newspaper, Home Buying Magazine & Other Print Media


Do you think print ads still work in this day and age? If you really believe that Agents and Brokers advertise your home in home buying magazines and newspapers only to sell your home, then I have some disturbing news for you!

The main reason agents or brokers would pay big money every month just to place your property in a home buying magazine or other print media is to generate buyer leads for themselves and to brand their companies. In the past we spent big money every month for ads in real estate magazines and newspaper classified ads. Did we sell our listed properties as a direct result of a phone call? No! Most people end up buying another home after they comparison shopped. I can assure you that home buyers won’t just look at one home, your home, before buying. We ran these ads to get the phone calls coming in so we could assist other people who wanted to Buy or Sell. Have you ever seen homes advertised in the real estate magazines or other print ads with the complete address listed? I wonder why not.

Be aware that agents are trained to use marketing materials and tools to promote themselves, their team or their company NOT to actually find a buyer for your home. When you pay a 5%, 6% or 7% commission you are the one who pays for their marketing campaign.