Tuesday, November 27, 2012
Will Home Prices Rise Among Tight Inventory And Strong Sales?
Everything You Need to Know About Real Estate Agents
Should a Buyer's Agent Contact a Seller Directly?
Was There a Death In The House You Are Selling?
- Did the seller trip and fall down the stairs, crack open his head and instantly die?
- Did a burglar break in and surprise the seller by shooting him in the middle of the living room?
- Was the seller ill for a long time and died peacefully in her sleep?
- Was the home the scene of a homicide or a suicide?
Saturday, October 20, 2012
Use a One-Size-Fits-All Approach to Marketing Real Estate?
We are about three-quarters the way through 2012 already. It has been an extremely busy and successful year for agents working in the DFW real estate market. Looking back from the beginning of the year I took a look at what three marketing ideas that made this year such a success that can be used through the end 2012. We know that not all clients are created equal so you have to come up with a variety of marketing approaches that may reach each perspective client in a way they are receptive to. Don't use a one size fits all approach to marketing.
When prospects in your database think of buying or selling a home you want to be their go to agent. You don't want them to consider any other person for their real estate transaction. The best way to do that is to remain at the top of their mind. Many times, real estate agents don't use enough creativity when it comes to growing their real estate business. When these agents go on a listing appointment or meet for a buyer for consultation, they should continually be able to share with them how their custom approach is going to be different than any other agent they have met. That should be your goal to accomplish with these strategies. Your goal should be for your prospects and sphere of influence to see that you are doing things that other real estate agents are not and that's the reason you should be their go to DFW real estate agent.
Getting Ready To List Your Home. Start With These Things
No matter if you are selling your home in a traditional manner or via short sale you need to get ready for listing your home. Many listing agents insist that you get your home to be in pristine condition. You can do the obvious things before the listing agent shows up or you can wait until they give you a list of items to complete before the home is marketed. Below I will touch on some of the main items.
Create Curb Appeal
Ways Not Lose Money When Selling Your House
Even in this recovering real estate market there are tons of homeowners who think they don’t have enough equity in their home to be able to sell it. I remember when a seller asked me to come by her home one day after she got home from work. She asked if I would list her home as a short sale. I could feel her stress, which was understandable, but her reason for wanting to sell as a short sale confused me. I asked her why she thought she had to do a short sale. She answered, because I don’t have any equity. But the reality of it was that she had plenty of equity, and the house was sold as a regular sale. Many sellers don't know how much their home is worth or even how much they owe. If they don't know these two basic pieces of information, they might not know how to save money when selling. Here are a few ways to not lose money when selling your home.
To wrap things up, if you can't afford to sell your home, don't, if you don’t absolutely have to. Wait for the market appreciation kicks in and/or when your mortgage pays down
Searching For Real Estate in the County
You have decided that you want to buy real estate out in the county. Of course there are a lot of houses for sale so how hard can it be to find the right one for you and your family? For anyone who has hunted for a home before, you know what the answer is. Home hunting can be a very time consuming and a difficult process if you don't know where to begin. To get going in the right direction, it is paramount that you know what you are looking for. Make your wish list that includes everything you want from your choice of neighborhoods, number of bedrooms and bathrooms, budget and amenities.
Sunday, October 14, 2012
Does Your Type of Mortgage Give You an Advantage When Buying a Home?
Home buyers in today’s market where homes in good areas, in great condition and are priced properly are drawing in multiple offers. They want to know if they have a better chance in getting the home if they pay with cash, or if, if they are using financing what kind of financing is best, where can they get an advantage. What makes any one purchaser better than another when compared against each other by type of financing. These buyers would be astonished if they knew how unfairly some purchase offers are ranked due to their choice of financing.
Home Sellers Talking to Buyers - Not a Good Idea
Many times a home seller will tell their Realtor that they do not want to have a lockbox on their home. No lockbox means much fewer showings and it is a red flag that trouble may lie ahead with these sellers.
Mortgage Companies and Dallas Foreclosures
Mortgage Companies and Banks own Dallas real estate because they have acquired these properties through the foreclosure process. Properties on the bank's books are called REOs, which stands for "real estate owned." When banks receive property through a Dallas foreclosure, it's because no one bid the minimum amount of the existing mortgages at the courthouse steps. These foreclosures may not seem like a good value, especially if the bank wants to sell these properties for the amount that was owed to the bank by the previous property owner. With all that said, here are at least two reasons why an REO can be a great Dallas home value for you:
If there were two mortgages on the property the second lender may not want to foreclose on the property. If the second lender does not make up the back payments and cost to the first lender and that first lender goes forward with its own foreclosure, the second lender will get wiped out in the foreclosure, a devastating loss to that lender.
The bank does not, and cannot sit on its foreclosed property. Since the bank did not receive its minimum bid from a buyer during the foreclosure sale at the courthouse, the bank is likely to price that REO property for less than what is owed to them just to get that property of its books.
Negotiating for REO Properties
If the DFW home listing is new to the market, it is very likely that the bank will not come off much from its listed price. You will have better negotiating power if you go after properties that have been on the market for more than 30 days. Here are a few more tips:
Many banks will not paying typical closing cost for the property buyers. Some fees such as title policies, county and state fees, are paid by the buyers and not the bank. Banks generally will not pay for termite inspections, repairs or home warranties.
Banks often negotiate bulk-rate discounts with title and escrow companies. If you choose to use the bank's title/escrow company, check the fees of those companies. Typically, fees not paid by the bank but paid by the buyers will be higher because title and escrow companies often make up those discounts by charging the buyers more.
Some banks will not sign a counter offer until all the terms are mutually agreed upon between all the parties verbally.
Expect that the bank will require you to sign its own addendum to your standard purchase contract. Read it thoroughly and ask a real estate attorney for advice if you do not understand everything in it. You can bet the bank's lawyers drew up that addendum, and it's not in your favor.
If the bank won't budge on its price and you receive a rejection, wait 30 days and then resubmit your original offer.
You might wait 10 days, or more, for a response to your offer from the bank: be patient.
The bank may ask for you to submit a loan application to them so they can prequalify you so they will be sure you can close on the property. You will not be obligated to obtain your mortgage from that bank.
If you cannot close by the closing date listed in the contract, the bank may charge you a penalty for each day you don't close pass that date. Make sure you have get a mortgage pre-approval from your own lender before submitting an offer to the bank so you will have assurance that you will receive the financing from your lender without running into unexpected delays.
There are some drawbacks to buying a foreclosure property. In almost every case you will likely be required to buy the property in "as is" condition. You still have the right to make your offer subject to a home inspection though.
It is in your best interest to retain the services of a professional Dallas Realtor to guide you through the ins and outs of the Dallas foreclosure market. The best thing is that you get 100% representation and it cost you nothing because the bank pays the Realtors commission. You Win!
Safety and Privacy During a Plano Home Showing

Is your private information safe? Before a Plano home goes on the market and home buyers begin to come through the door, smart sellers will put away confidential and sensitive information. You might be astonished to learn what “home buyers” can learn about you as they are looking at your home.
Your Private Documents
• Some potential home buyers will open your drawers and cabinets.
Buyers can innocently, or on purpose, pull open a drawer or cabinet to inspect its construction, or size and come across important personal documents that you might not intend for anyone to see.
• Don't leave mail sitting out where a potential buyer can find it.
Many sellers leave piles of opened mail stacked on their kitchen counter. A potential buyer could find out how much you owe on your mortgage or how much money you have in the bank and other information you may not want them to know. These sellers must believe that buyers, and their agent, will not read their personal mail, even when that mail is taped to the front of the refrigerator door.
Remove Photos and Diplomas from your Walls Notwithstanding that all personal items should be removed before the home is shown in the first place, sometimes sellers leave diplomas on the wall. People may form biases and can carry a bias a little too far. As an example, the seller might be a lawyer, and there are buyers who might not feel comfortable buying a home from a lawyer. For whatever reason. Wedding photos may give away the seller's religion or the fact that it is a mixed race marriage, as will certain religious artifacts left in the home. Sometime buyers can be prejudiced. Don't give buyers a way to form any opinion about you at all. It serves no purpose to let buyers form ideas, opinions and prejudice about you from the type of music you like or the type of books that you read.
The Contents of your Closets
Many time sellers who are separating or getting divorced feel pressure to sell their home quickly, especially if the partner who remains in the home cannot afford to stay in it. But that is not information sellers will want to share with potential buyers. Yet they do so by making simple mistakes like these. They may as well toss their wallet out the car window going down the highway for just anyone to find. Don't leave any telltale clues around that could give away your motivation to sell. Before you put your Plano homes for sale on the market, get the home ready to show making it safe and secure by empting out your drawers, cabinets and closets and pack up all of your personal items away. If your house speaks to a buyer about you, it's probably saying the wrong thing. I have seen Dallas foreclosures properties for sale that had many embarrassing items in the property that had once belonged to the owner. So before your home shows as a DFW MLS Listing make sure your safety and privacy are protected.
Has The DFW Real Estate Market Returned To Normalcy?
Don't Lose Your Home to a Fire
- Have smoke detectors on each and every level of your home
- Never leave a fire, candle, cigarette or cigar unattended.
- Make sure you have a fire extinguisher, as well as a garden hose at your home.
- Never build fires or burn brush near your home or during dry and windy conditions
- Remove dead leaves from gutters and your roof and around the base of your home.
- If you live on top of a hill, beware that fires spread quickly as they spread uphill. Patios and stone walls can help deflect the flames.
- Avoid the use of bark chips or mulch around your home, which are highly flammable.
- Use fire-resistant building materials when possible.
- Cover your homes vents with wire mesh to keep embers from entering the home.
- Prepare to store water and have an external water supply, such as a small pond, well, or pool.
- Avoid flammable roofing materials and instead choose single ply membranes, slate, fiberglass shingles, metal, clay or concrete tile.
Saturday, August 25, 2012
DFW Home Marketing Bloopers
When real estate markets slow down, usually the inventory of DFW homes increases and the number of home buyers decrease. These market conditions make it more difficult to sell homes, yet some homes still continue to sell. Why do some homes sell and others seemingly sit on the market forever? The answer has little to do with the home itself, although many agents will claim such. More than likely the problem lies within poor marketing. Below are some mistakes I see sellers and their agents make time and time again.
- Uncropped photos
- Pictures too dark with blinds closed
- Photos turned sideways
- Photos zoomed in on one item, like the kitchen sink.
- Photos of cluttered rooms
- Not submitting enough photos or uploading only one photo of the front of the house
- High resolution photos without adjusting pixels for Internet use
- By appointment only
- No lockbox on the property
- Restricted hours to show
- 24-hour notice
- If the seller isn't motivated, it could mean the seller isn't willing to negotiate on price.
- In slow moving markets, buyers expect to negotiate.
- Agents whose buyers want to negotiate will show only listings where negotiation is possible.
- How can a negative factor be addressed that will accentuate its positive attributes?
- What makes this home unique?
- What was the motivating factor that made the seller buy this home in the first place?
- Catered lunches. Go beyond the ordinary sandwiches and bottled water. Food motivates, and don't let anybody kid you about this. Be creative with culinary selections.
- Offer drawings for small gifts or gift certificates.
- Give online certificatesthat can be immediately e-mailed.
- Call first, lock box
- $$ credit toward the buyer's closing costs
- Home protection plan
- Pre-paid homeowner association fees for a year
- Buy-down mortgage interest rate
- Weekend getaway for two
- Sunday classifieds in daily newspaper
- Picture classifieds, if offered during the week
- Local weekly or bi-weekly newspaper
- High resolution photos that buyers can print themselves.
- Ability to download photos so buyers can e-mail the pictures to friends and family.
Dallas Real Estate and Title Insurance Policies
What is Title Insurance and why do I need it when buying Dallas real estate? To understand title insurance, let's look at what is known as "chain of title" and how title companies search public records. Title searches begin with when the US government claimed the land using a U. S. patent and moving forward from that point. Because people are involved in recording deed transfers and plotting land parcels, a lot of mistakes can happen. You want title insurance because it will protect you against these defects and "people errors".
- County records are often maintained at local courthouses or the Clerk of Registrars.
- Property transfers were first recorded alphabetically in separate Grantee and Grantor books.
- Today, most records are stored in computer files.
- Dallas foreclosures will also be shown in the public records.
- Early deeds involved large chunks of land known as Townships.
- Townships contain 36 sections and are six miles by six miles.
- Sections measure one mile by one mile and contain 640 acres.
- Half of a section is 320 acres.
- 1/4 of a section is 160 acres.
- 1/4 section of 1/4 section is 40 acres.
- An acre is 43,560 square feet
- Title searches start with the most recent deed, searching the grantee's name backwards in time, until the deed when the grantee acquired the property is located.
- That grantor's name is then searched backwards in time in the grantee's book to find when the grantor acquired title as a grantee.
- This process continues and the property description involves larger and larger parcels of land.
- Eventually, the searcher gets to the U. S. Patent.
- You can learn more about Title Searches by visiting popular Dallas real estate blogs.
- Tax sales
- Death certificates
- Marriage records
- Lender's Title Policy Coverage:
- Unrecorded easements and access rights
- Mechanic's liens and unrecorded liens
- Defects and other unrecorded documents
- Owner's Title Policy Coverage:
- Defective recordation
- Clear title to the property
- Incorrect signatures on documents
- Forgery, fraud
- Restrictive covenants
- Encumbrances or judgments
- Owner's Coverage - Extended
- Structure damage from mineral extractions
- Building permit violations from previous owners
- Subdivision maps
- Covenant violations from previous owners
- Variety of encroachments and forgeries after title insurance is issued
- This can differ from county to county, but it is negotiable in the offer to purchase.
- Sellers and buyers split the fee for the owner's policy.
- Generally, the buyer pays for the lender's coverage.
County Real Estate Markets - Hot, Cold, Neutral
When most people decide to sell or buy a home in the County, very few stop to look at the marketplace to see if the market is conducive to their home selling goals. This is probably because most people tend to think of their home as a place to live and not as an asset, an investment.
Neutral Real Estate Markets
- Three to six months of inventory is on the market.
- Inventory is normal as compared to previous normal months.
- Comparable sale prices are close to active listing prices.
- Sales numbers are stabilized.
- Median sales prices are even.
- For Sale signs are replaced with pending or sold signs within 30 to 45 days.
- Comparable sale prices are higher than active listing prices.
- Inventory is high as compared to previous months.
- More than six months of inventory is currently on the market.
- Fewer buyers are purchasing, resulting in lower closed sale numbers.
- Median sales prices are declining.
- For Sale signs are staying up longer, resulting in longer "Days on Market".
- Find the total number of sold or closed transactions for last month.
- Find the total number of active listings on the market last month.
- Divide the number of total listings by the number of total sales, which results in the number of months of inventory remaining.
- Comparable sale prices are lower than active listing prices.
- Median sales prices are increasing.
- Inventory is very low as compared to previous months.
- Less than six months of inventory is on the market.
- More buyers are purchasing, resulting in higher closed sale numbers.
- For Sale signs are up for a few days before a pending or sold sign is attached.
Wednesday, August 22, 2012
Walking Away From a DFW Real Estate Closing
Buyers walking away from DFW home closing happens more often in buyers markets. This is because in buyer's markets, when prices are soft, some buyers get scared when they should be excited. Many of them are afraid of further declining home values in the market. Generally, the fear begins to creep in right after the purchase offer is accepted and then it begins to build. By the time full blown panic sets in, it's usually a day or two before closing.
Even though mortgage lenders may have issued a pre-approval letter, it doesn't mean the lender will actually give the buyers a mortgage. After the loan contingencies are removed, buyers may face underwriter stipulations that they cannot perform or overcome. An experienced loan officer can foresee many conditions for loan approval and fix them in advance, but alas, some loan officers are inept.
Sometimes, buyers who feel remorseful toward the end of the transaction probably should not buy the home because the pressures of homeownership may be to great for them to handle. These types of buyers might be better off renting a home.
The grass seems to always be greener on the other side. Once a buyer has committed to buying a home, he or she may keep looking at other homes and before you know it, another home turns into that dream home. Which means goodbye to the first dream home and hello to the second one.
Unexpected job transfers, a sudden pay cut, divorce. Any of these circumstances can cause buyers to change their minds about closing the purchase. Sometimes medical emergencies can also cause buyers to cancel the transaction.
Mother Nature is unpredictable. The house itself could be destroyed in a tornado, hurricane, earthquake or flood; any number of natural disasters can cause havoc, rendering a home inhabitable. Even a hard rain storm could cause trees to uproot themselves and crash into a home. Most buyers under these types of circumstances simply would walk away. But they will also walk away if their repair request are not completed or something else goes wrong with the house, which they might uncover during their final walk through inspection.
Will a Virtual Tour Sell DFW Real Estate?
A virtual tour itself will not sell DFW real estate but then why would you want to include a virtual tour in your real estate marketing efforts? According to Dallas Realtors prospective home buyers are looking online for both photos and virtual tours.
- Hire professionals to take the photos, upload and create the virtual tour.
- Take your own photographs and hire a professional to simply upload and assemble them for you.
- Buy your own software and do it yourself.
- Larger numbers of spins are usually reserved for the homes listed at more than a million dollars. Buyers want to see the entire property including the guest house, the libraries, the wine cellars, the indoor pool & spa facilities, media rooms, gyms, studios and garages. Cost: Fees vary from $250 on the lower end and up to $3,000 for professional Web sites dedicated to the property.
- Every virtual tour should consist of a minimum of two spins. Even a small 1000-square foot home can be shot on a two-spin tour: the living room and the clubhouse / pool area, for example. Cost: Less than $150.
- These are suitable for larger homes of approximately 2,500 sq. ft. or more and priced at less than a million. The number of rooms or areas that you select to feature will depend on the layout, number of stories and curb appeal. Cost: $250 or less. Interactive virtual tours will cost a little more.
- Consider the level of the camera. If you raised the camera a foot or so, would it eliminate glare from windows?
- Determine the viewpoints. Take your own digital photo and upload them to your computer and study each room for its appeal and photogenic qualities. Print out the photos you like and show the virtual tour professional the angles that you want.
- Begin the tour focused on the most interesting element in the space and end with that same element. Think about what the viewer will see first to determine your starting point for the tour. You don't want to begin filming a doorway, for example, because most doorways are boring.
- You want the space clean, open, clutter free and to appear much larger than it is. Move excess furniture out of the room you are shooting
- Choose the best spot in the room to stage the camera. While you might capture a wider range of view from a location closer to a hall or door, think about the entire circle of view and how interested your viewer will be staring at a close up of a nearby wall.
- Use Descriptive Text: Most virtual tours provide plenty of space for the marketing description.
- Scrolling Text: Describe that moving video with text that rolls across the screen. Don't rely on the viewer to know enough to scroll down the page to your verbiage. Add a line of verbiage directly to the video.
- Add Audio: Some virtual tours give you the option of adding your voice to the tour. Be enthusiastic, speak clearly, and remember to smile, like you were talking to a friend, because a smile resonates in the voice.
Multiple Offers – The Best Strategies
In many of the stronger real estate markets in the country we are seeing an influx of multiple offer transactions. This is how it usually goes. You have been house hunting for weeks and you notice one home has been for sale for five months without any offers. You figure that the home must be overpriced but you go look at it anyway. You fall in love with the home. It's the perfect home for you, and you figure you can get a great price because the seller is must be desperate for an offer by now. You write an offer on it and then your Realtor delivers the offer to the seller's agent. That night all you do is dream about the home thinking about how you will arrange your furniture and which colors you will paint the rooms. The very next morning your agent calls to say the house has been sold to somebody else.
- Write Your Very Best Offer.
- Attach a Large Earnest Money Deposit.
- Prove to the Sellers You Are Qualified.
- Give the Sellers Enough Time to Move.
- Shorten or Waive Some Contingencies.
- Find Out What Things Are Important to the Seller.
- Sell Your Existing Home First.
- Be Nice.
- Prepare for a Counter Offer.